Let's save brands from dishonor.

The fashion brand Fred Perry has decided to withdraw its iconic yellow black polo shirt from sales in USA and Canada.

The polo shirt has been adopted by the Proud Boys, the US far-right organisation which became famous for having supported President D. Trump and having glorified racism and violence.

As the brand claims on its site, Fred Perry does not want to be associated with the neo-fascist movement through the yellow laurel polo shirt.

In recent years, Fred Perry has carried out a marketing strategy to get rid of the "skinhead" label of the 60s and 70s by adding more diversity in its clothing line and in the visual universe of the brand in general.

It is incredibly frustrating that this group has appropriated our Black/Yellow/Yellow twin tipped shirt and subverted our Laurel Wreath to their own ends.
John Flynn, Fred Perry Chairman, 2017

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